Health Care Marketing on Steroids!
Health Care Marketing on Steroids!
MMC® has been profiling consumer behavioral spending habits and buying patterns along with building demographic profiles to acquire new members from the difficult-to-reach markets for Golf Courses and Health Clubs since 1991 i.e., consumers with expendable income (the ideal patient/member).
MMC®’s model is to bring the member/patient in on an introductory membership (retention built-in) and lock-up the relationship from the beginning. This model gives you ample time to cultivate the new relationship. You must commit the member to a length of time to give yourself and your staff time to cultivate a relationship.
MMC®’s approach offers a no-risk/self-funding solution to executing market dominating campaigns to grow your loyal customer/patient base. The program start-up requires no cash outlay on the owner’s end, MMC® is paid only on performance and you will handle (and deposit into your bank) all of the funds generated. The program is truly no-risk/self-funding and therefore, self-perpetuating.
Our approach involves a “loyalty-based relationship” that will connect with your market. Today’s physicians are faced with heavy patient loads, controlled care and declining revenue.
MMC® works on a success only basis, so we receive no compensation unless we are successfully growing your healthcare practice.
MMC® will provide the demographic research, market analysis, design, implementation, training, coaching, materials and extensive support throughout every stage of the campaign…eliminating any guess work, wasteful spending and therefore delivering the desired result
The founder and president of MMC®, has focused all of his resources in the sales and marketing industry since 1982. He began his professional career in a sales position and through the years transitioned through sales, marketing, management, mid-management, upper level management and ownership.
He was a guest speaker at the 1999 IHRSA convention in Orlando Florida where he spoke on the psychology of sales as it pertains specifically to the health club industry. He has also been published in numerous publications including IHRSA’s club industry. Since 1991, he, along with his team at MMC® has concentrated his unwavering efforts on developing a strategic method that would allow him to tap into the un-committed consumer marketplace.
These efforts have produced an unparalleled formula for success, and a variety of promotions for raising immediate cash, monthly receivables, residual income and unmatched member retention for health clubs around the country.
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