Radical? Yes! Innovative? Absolutely! Desperate? Not by a long shot.
It’s definitely a game changer. Let’s not confuse desperation with innovation and opportunity. Yes, our program is definitely different. DPC can no longer continue with “business as usual”. The only way to grow a business, especially in this economic climate is by thinking outside the box.
Increasing patient loads with zero collections due is what most DPC operators’ dream of. Unfortunately, the conventional way hasn’t worked. It’s time to try something new. Penetrating new segments of consumers commands a new approach. If you follow the herd, they will lead you to the slaughterhouse. Growing a business demands forward, sometimes confused with radical thinking.